Brand : LU

LU OUR STORY BEGAN IN 1846

In true French fashion, LU was born out of love. In the heart of Nantes, a city known for its charm and creativity, Jean-Romain Lefèvre and Pauline-Isabelle Utile fell in love over their shared passion for baking. Together, they didn’t just craft exquisite biscuits - but also a legacy. By uniting the first letters of their surnames, LU was born: Short, sweet, and unmistakably French.

Their delicious creations soon took off, gaining a stellar reputation, and in 1882 LU’s excellence was officially recognized with a gold medal at the Nantes Exhibition. Magnifique!

Today, more than 175 years later, LU has expanded beyond France as an icon of French indulgence - where heritage meets excellence, and every bite is a petit pleasure, just waiting to be enjoyed.